At the age of 27, she retired to open an agency with her husband Bruce Cooper. Once recognized as the highest-earning model of her time, Wilhelmina appeared on more than 300 magazine covers from 1961 to 1967, including 29 Vogues. But that was done not to be oppressive, but to raise you up and make you feel lorded upon.”īorn in Holland, Wilhelmina started modeling at age 15 after her family relocated to Chicago in 1954, and in 1961 signed with the Ford Agency. She also expected a very high standard from you and everyone around you - not just the models, the managers and the staff. “She was gracious, compassionate and dedicated to doing things right. “I never heard her say these words, but if there was a motto it was, ‘It’s personal - everything is personal,’” Cooper said.
Wilhelmina models professional#
Within five to seven years, the company expects consumer products sales to account for 15 to 20 percent of the overall business, Vaickus said.īy taking a more public role in the company, Cooper wants to emulate her mother’s professional graciousness and high standards. Apparel, accessories and beauty are sectors that will be explored. Creating a true consumer Wilhelmina brand by licensing the name for consumer products will be a key component to international growth. His aim is to double the size of Wilhelmina within the next four or five years.
Last year’s revenues were about $64 million and for the first half of this year, revenues have grown by 22 percent, according to Vaickus, who joined the company two years ago from Playboy Enterprises Inc. Today’s ceremony is meant to raise its profile with Wall Street and aspiring models on Main Street. On Tuesday, they closed down 0.6 percent at $6.40. The agency officially listed on Nasdaq a month ago and its shares have ranged from a low of $3.20 to a high of $7.
Through a partnership with Nao Maeda, Wilhelmina plans to open a Tokyo office within the next month. offices and a talent base of 1,500, Wilhelmina considers itself to be one of the last full-service agencies in that it represents high fashion, fitness, lifestyle and an assortment of other categories, Vaickus said.
To celebrate its new image, Rocha, Cabral, Soo Joo, Robyn Lawley, Patti Hansen and Theodora Richards will be among the revelers at a party tonight that will include a performance by Island Records’ Nick Jonas as a preview to the November release of his self-titled album.
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